BRANDING

Portfolio

Brand Identity & Design

Visual identity systems, logo design, and brand strategy for clients across industries — from national publishing brands to regional businesses and nonprofits.

Featured Work

Selected Branding Projects

Every brand system I create begins with understanding the audience, the competitive landscape, and the story the client needs to tell.

CINCINNATI GENTLEMEN
Brand Identity · Publication Design
Cincinnati Gentlemen

Conceived, named, and designed the complete visual identity for an award-winning regional lifestyle and business magazine — from logo and masthead to typography system, color palette, and all print collateral. The brand earned national media recognition in The Washington Post and on Fox News Channel.

EMI NETWORK REBRAND
Brand Strategy · Visual Identity System
EMI Network

As VP of Marketing and Creative Director, developed a complete brand strategy and new visual identity system that repositioned EMI Network as a full-service creative agency. Created all brand standards, templates, and marketing materials to support the repositioning.

HEALTHCARE
Healthcare
Healthcare Client Identity

Brand identity and marketing materials for a regional healthcare provider through Schaefer Creative Consulting.

MANUFACTURING
Manufacturing
Manufacturing Brand System

Complete visual identity system and sales collateral suite for a Midwest manufacturing client.

FINANCIAL
Financial Services
Financial Services Identity

Logo design, brand standards guide, and digital asset library for a financial services firm.

My Approach

How I build brands

01
Discovery & Strategy
Research the competitive landscape, define the target audience, and establish the brand positioning and messaging pillars.
02
Identity Design
Develop the visual language — logo, color system, typography, and graphic elements — that expresses the brand’s personality and values.
03
System & Standards
Build a complete brand standards guide ensuring consistent application across all print, digital, and environmental touchpoints.
04
Rollout & Collateral
Design and produce all supporting materials — stationery, signage, digital templates, marketing collateral — ready for launch.
Start a Project

Ready to build your brand?

Let’s talk about your project and how a strong visual identity can set you apart.

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