CHICAGO CUBS

Portfolio · Creative Direction

Chicago Cubs

As Creative Director at EMI Network, I oversaw all creative services and publications for one of Major League Baseball’s most storied franchises — building a department from the ground up and opening a dedicated satellite office in Chicago.

3+Years as Creative Director
1Satellite Office Built
MLBMajor League Baseball
100+Creative Projects Delivered
The Engagement

Building a Creative Operation for an Iconic Brand

EMI Network won the Chicago Cubs account through a strategy and proposal I developed as an independent consultant. I was then brought on full-time to build the creative services department, lead the Cubs engagement, and establish a Chicago presence for the company.

CHICAGO CUBS
CREATIVE SERVICES

Creative Director & Account Lead

Served as the primary creative lead and account manager for the Chicago Cubs, overseeing all creative services and publications for the team. Collaborated directly with Cubs leadership to ensure every piece of work reflected the franchise’s identity and high standards.

Managed a team of designers, writers, and production staff across two offices to deliver a continuous stream of print, digital, and experiential work throughout the season and off-season.

Art DirectionPublicationsPrint CollateralDigital AssetsBrand Standards
Work Produced

Scope of Creative Services

PUBLICATIONS
Editorial Design
Team Publications

Design and production of official Cubs publications including game programs, yearbooks, and fan guides — each built to the franchise’s exacting brand standards.

MARKETING MATERIALS
Print & Digital Collateral
Marketing & Promotional

Season tickets, group sales packages, premium seating brochures, sponsorship decks, and digital advertising assets across the organization.

BRAND ASSETS
Brand Management
Brand Standards & Templates

Developed a comprehensive library of brand-compliant templates and production workflows that enabled consistent, high-quality output across all departments.

Building the Team

Department Built from Scratch

One of the most rewarding aspects of this engagement was building the Creative Services department and its workflows from nothing — staffing, processes, tools, and a satellite office in Chicago.

01
Won the Account
Created the strategy and proposal as a consultant that won EMI Network its largest client — the Chicago Cubs.
02
Hired Full-Time
Joined EMI Network as Director, Custom Content & Creative Services to manage the account and build the department.
03
Built the Department
Assembled and led the creative team, established production workflows, and opened a Chicago satellite office.
04
Delivered at Scale
Managed the ongoing creative and production pipeline throughout a 3+ year engagement with the franchise.
Next Steps

Have a large-scale creative challenge?

I specialize in building and leading creative operations for organizations with complex, high-volume needs.

Let’s Talk